10DLC Registration (SMS/Texting)

Scope
The following steps will guide you through the process of registering for 10DLC. 10DLC is the new industry-led long code solution for North American application-to-person (A2P) business messaging and is required to enable texting for your business.

Cost

There are fees for registering your Brand and using a Campaign. These fees are mandated by mobile carriers and TCR “The Campaign Registry” to ensure the continued ability to send and receive SMS/MMS on mobile networks. Please note, these charges are not additional fees imposed by VoiceLogix and are non-negotiable.

One Time Charges

Branding Registration: one-time fee of $10.00.

Campaign Reviews: $18.00 for each. If a campaign is rejected, the review fee is charged again.

Monthly Fees

Low Volume Campaign: under 15,000 texts per month (Sent and Received), is billed at $5 monthly. – When completing your registration this is the “Low Volume Mixed” Campaign Type.

Standard Volume Campaign: greater than 15,000 texts (Sent and Received) a month, is billed $25.00 monthly. – When completing your registration this is any other campaign type other than “Low Volume Mixed”

Campaign Registration Best Practices

The following recommendations can be applied to all campaigns.

Content attributes

Please make sure your content attributes are correct while setting up your campaign. These fields can not be changed, so a brand-new campaign will have to be submitted.

Example: If a customer selects “no” for the embedded link, but the sample content provided clearly shows links. They will need to resubmit their campaign with “yes” selected for the embedded link.

Prohibited SHAFT-C content

The following types of content are not allowed on 10DLC or the customer’s website at all: Sex, Hate, Alcohol, Firearms, Tobacco (cannabis, CBD, etc.)

Example: If a chiropractor’s office has CBD oils on its website, this is prohibited, and the campaign will be denied, even if not directly related to CBD marketing.

Description

Must be able to tell the intended purpose of the overall messages. Your description should answer the questions:

• Who you are
• Who do you want to reach
• Why do you send out messages

Good example: Messages aimed at customers of a car dealership service center. Appointment reminders, repair updates, satisfaction follow-up, online bill payment, and 2-way conversations.

Bad example: Text messages are used for our team members to communicate with our customers and partners.

• Why is it bad? It doesn’t say who you are or what you want to communicate.

Call to action/message flow

As of November 17, 2022, you’re required to provide a clear, concise, and conspicuous description of how an end user signs up to receive messages. Opt-in must be 1 to 1, can’t be shared with third parties, and can’t be implied. It also can’t be obscured within the Terms & Conditions and/or other agreement(s).

Examples of how to get users to opt in:

• Entering a phone number through a website
  • Example: Customers opt in by visiting https://www.examplewebsite.com and adding their phone number. They then check a box agreeing to receive text messages from the example brand.
• Clicking a button on a mobile webpage
• Sending a message from the consumer’s mobile device that contains an advertising keyword.
  • Example: Consumers opt in by texting START to (111) 222-3333.
  • Important: If consumers can opt in by texting a keyword, the response should include the brand name, confirmation of opt-in enrollment to a recurring message campaign, how to get help, and a clear description of how to opt out.
• Initiating the text message exchange in which the message sender replies to the consumer only with responsive information.
• Signing up at a point-of-sale (POS) or another message sender on-site location.
• Opting in over the phone using interactive voice response (IVR) technology.
  • Example: “VoiceLogix: You are now opted in to our platform notifications. For help, reply HELP. To opt out, reply STOP.”

Sample messages

You must display messages that are unique and provide examples of content you may send so we can tell what the interaction may look like. The sample messages should align with the overall campaign description. We would ideally want to see the identification of who is sending the message (a brand name or sender name), meaning it shouldn’t be a generic description along with generic sample messages, where the use case can’t be determined without additional research. Please make sure at least one sample message has opt-out language.

Good examples:

• Hello John Doe, this is a reminder about your appointment with John’s Car Dealership on April 2nd, 2021, at 10:00 AM. Please reply YES to confirm your attendance or NO if you are not able to make it. Let us know when you would like to reschedule your appointment. Thank you!
• Good evening, Church family, we are having an in-person worship service tomorrow at 10:30 am. We will also be streaming the service over Facebook Live for those unable to attend. Reminder: Tomorrow is the day to bring the donation boxes.
• Hi %FirstName%! This is Ramiro with VoiceLogix. We’d love to invite you to visit our booth at the upcoming Conference, which is taking place virtually and in person from Nov. 9-13! Tickets are available now. There will be panels relating to voice, messaging, and 911! Register at https://www.voicelogix.com. Will we see you at the conference this year?
• Reminder from Dr. Smiles, DDS, Hi Jim, we look forward to seeing you at 3:00 pm tomorrow for your cleaning. Reply OPTIONS for Notification Options, or STOP to disable SMS notifications.

Bad examples:

• Thanks for leaving a rating on Google Business. We would like to learn more about your experience. I will contact you soon.
• I received your question. I will get back to you as soon as possible.
• There’s a little favor I would like you to help me with, please.

Opt-out message

• Acceptable opt-out language: End, stop, unsubscribe, and cancel must be separated by spaces.
  • Example: “[Insert Business Name:] ​You have an appointment for Tuesday at 3:00 PM, reply YES to confirm, NO to reschedule. Reply STOP to unsubscribe.”
• Unacceptable opt-out language: Stop2End
  • Example: Luke’s Pizza: Use discount code CHEESE for 10% off of your online order. Stop2End
    • Why is it bad? There must be spaces separating each word, and the word “reply” should be included before the stop keyword (ex, Reply stop to end).

Registration

1. Fill out the registration form found here.
2. Your web site will require a Privacy Policy page and a link in the footer to the privacy policy. The privacy policy should show how you share data with 3rd parties for mobile 10dlc opt in. You may use the example verbiage provided below.
   • “no mobile opt-in will be shared with third parties for marketing purposes”
3. Additionally you will need a Terms and Conditions page and a link in the footer to the terms and conditions. The Terms and conditions should outlines how you plan to use 10DLC to communicate and how to get help / opt out. You may use the example verbiage provided below.
   • “You agree to receive informational messages (appointment reminders, account notifications, etc.) from [your business name]. Message frequency varies. Message and data rates may apply. For help, reply HELP or email us at [your help email]. You can opt out at any time by replying STOP.”
4. If you are using your website as the area to collect phone numbers for opt in, your contact page or the form you are using to collect numbers must also have an opt-in checkbox. You may use the example verbiage provided below.
   • “By checking this box, you are consenting to receiving text notifications from [Company Name] for the purpose of account, ticket, and appointment status as well as information requested about our services.  Msg frequency varies.  Msg & data rates may apply.  For help, text HELP.  To stop receiving texts from [Business Name], text STOP.  [Link to Privacy Policy] & [Link to Terms and Conditions Page]”

10DLC Review

1. Once you have completed the above steps, our team will review the Brand for submission, then the campaign for submission. We will contact you if anything is missing or if it is denied for any reason.
2. Your 10DLC campaign will then be reviewed and upon acceptance you will receive a confirmation that texting is now live on your account.
3. Upon approval you will receive a confirmation that the campaign is live on your account, you will provide the phone numbers on your account that you would like to activate for sms/mms under the campaign.